Webinar Success in Emerging Markets: Only the Right Strategy Drives Growth
Companies are constantly expected to grow, but as most developed key markets are showing a declining growth dynamic, the key question is: where should growth come from?
Common growth levers are to enter new markets and to increase market share. But to copy an established business model to a new market without adaption often fails.
- The strategic importance of growth
- Growth levers and the role of emerging markets
- How to adapt the business model for international growth
- Timing consideration, especially in context of the Corona crisis
At the end of each webinar, the speakers will be happy to answer your questions.
Peter J. Heidinger, Managing Partner
Peter is the Managing Partner of FMC Group and is responsible for business development, sales and marketing.
Prior to founding FMC Group in 1999, Peter managed a sales engineering group – part of MAN Technology AG in Munich, Germany – before relocating to Turkey in 1994. He took on the overall responsibility for establishing MAN EnerjiSistemleri Ltd., a Turkish energy company belonging to the MAN Group. Peter built this company into a successful 10 million Euro company with 36 employees.
Since founding FMC Group, Peter has played an integral part in helping more than 250 foreign companies with business ventures in Turkey including Maquet Cardiopulmonary AG, SMS Siemag AG and SEW EURODRIVE.
Peter is a German national and obtained his Dipl.-Ing. degree in Mechanical Engineering from the Technical University Munich, Germany.
Hans Sondermann, Partner
Hans is responsible for strategic growth consultancy services.
Before joining FMC Group Hans was Managing Director of the two global industrial players SEW-Eurodrive GmbH & Co. KG (1987 – 2014) and Rittal GmbH & Co. KG (2014 – 2019).
In both companies, he was responsible for global sales & marketing as well as service and logistics. He could achieve there impressive and profitable growth by expanding the global footprint and establishing new subsidiaries. Hans had a revenue responsibility of 2.7 billion € in SEW-Eurodrive and 2.3 billion € in Rittal.
Additionally, he joined in 2009 the advisory board of the German company Turck Holding GmbH, a global player in industry-specific automation solutions. Since 2014 he has been taking the chair of this advisory board.
Hans completed his studies in Industrial Engineering at the University of Karlsruhe in 1987.
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