Benchmarking in Turkey, UAE,
Tunisia, Morocco and Egypt

We identify your major competition in the market. By in-depth analysis of these companies and their local activities, we compare them with your own position and conduct benchmarking studies. 

Was ist Marktrecherche?

The data that we use to compare are a combination of desk research, our estimations, expert opinions, and direct observations in the market.   

Wir können ein Benchmarking der führenden lokalen Anbieter mit Ihrer eigenen Marke und Position durchführen. Außerdem können wir eine SWOT-Analyse durchführen und Wachstumschancen für Sie identifizieren. 

Inhaltsübersicht

Nehmen Sie Kontakt mit uns auf

Rahmen 3

Ms. Berna Y. Gurleyen
Head of Competence Centre
Research Services

flagge der vereinigten staaten türkei flagge

Vorteile der Wettbewerbsanalyse mit FMC Group

Typische Benchmarking-Möglichkeiten in Schwellenländern für Industrieunternehmen

Typische Benchmarking-Möglichkeiten in Schwellenländern für Einzelhandelsunternehmen

Project Examples for Benchmarking​

Europäischer Hersteller: Benchmarking mit seinen lokalen Wettbewerbern

Client situation: A European manufacturer wanted understand their competitiveness in comparison with leading local competitors in the market.
Project Scope: A comprehensive study has been conducted to understand and compare the companies in terms of production process, products, prices, cost structure, sales & marketing and strategy. Market review had been included to provide a wider understanding of the local dynamics.
Result: Positioning of our client in Turkey and the real reasons behind the success of the market leaders were identified. As a result, improvement areas became transparent to take the necessary actions.

Globales Bekleidungsunternehmen: Das Verständnis für die lokalen Aktivitäten der globalen Wettbewerber

Client situation: A global fashion brand wanted to develop a succcessfull market entry strategy and an action plan. In addition to a comprehensive market research study, a competition analysis was also very important to understand the local perceptions & situations of its competitors in Turkey.
Project Scope: 10 selected brands analyzed in-depth from all angles; local organisation, history, sales value & volume, store locations, merchandise groups, price ranges per selected products and store checks. Furthermore, marketing & advertising activities were also analyzed.
Result: Our client was surprised to see that local dynamics were totally different than expected and their successful brand strategy did not fit to the local market.