Webinar Internationalization for Small and Medium-sized Companies - Successfully Entering New Markets

This webinar provides you with a comprehensive overview and methodology how and where to identify new (regional) growth areas especially for medium-sized companies.

The identification, prioritization and final selection of target markets, the appropriate customizing of suitable business models as well as deriving the right market development approaches round off this interesting webinar that represents a real field report from practice.

Hans Sondermann will guide you through the webinar sharing with you his experience of many years on this subject as former managing director global sales & marketing of the global companies SEW-Eurodrive and Rittal.


  • Criteria for the right choice of the next target markets
  • Defining suitable business models
  • The right company set-up for a quick local start
  • Sales channels and networks for efficient marketing
  • Cultural understanding to achieve fast local market acceptance

At the end of each webinar, the speakers will be happy to answer your questions.

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Portrait of Hans Sondermann, Partner at FMC Group

Hans Sondermann, Partner

Hans is responsible for strategic growth consultancy services.

Before joining FMC Group Hans was Managing Director of the two global industrial players SEW-Eurodrive GmbH & Co. KG (1987 – 2014) and Rittal GmbH & Co. KG (2014 – 2019).

In both companies, he was responsible for global sales & marketing as well as service and logistics. He could achieve there impressive and profitable growth by expanding the global footprint and establishing new subsidiaries. Hans had a revenue responsibility of 2.7 billion € in SEW-Eurodrive and 2.3 billion € in Rittal.

Additionally, he joined in 2009 the advisory board of the German company Turck Holding GmbH, a global player in industry-specific automation solutions. Since 2014 he has been taking the chair of this advisory board.

Hans completed his studies in Industrial Engineering at the University of Karlsruhe in 1987.

Portrait of Peter Heidinger, Managing Partner at FMC Group

Peter J. Heidinger, Managing Partner

Peter is the Managing Partner of FMC Group and is responsible for business development, sales and marketing.

Prior to founding FMC Group in 1999, Peter managed a sales engineering group – part of MAN Technology AG in Munich, Germany – before relocating to Turkey in 1994. He took on the overall responsibility for establishing MAN EnerjiSistemleri Ltd., a Turkish energy company belonging to the MAN Group. Peter built this company into a successful 10 million Euro company with 36 employees.

Since founding FMC Group, Peter has played an integral part in helping more than 250 foreign companies with business ventures in Turkey including Maquet Cardiopulmonary AG, SMS Siemag AG and SEW EURODRIVE.

Peter is a German national and obtained his Dipl.-Ing. degree in Mechanical Engineering from the Technical University Munich, Germany.

Register for this free Webinar

Internationalization for Small and Medium-sized Companies - Successfully Entering New Markets

Dec 1, 202214:00 CET1 hour

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