Webinar Internationalization for Small and Medium-sized Companies - Successfully Entering New Markets

This webinar provides you with a comprehensive overview and methodology how and where to identify new (regional) growth areas especially for medium-sized companies.

The identification, prioritization and final selection of target markets, the appropriate customizing of suitable business models as well as deriving the right market development approaches round off this interesting webinar that represents a real field report from practice.

Hans Sondermann will guide you through the webinar sharing with you his experience of many years on this subject as former managing director global sales & marketing of the global companies SEW-Eurodrive and Rittal.

• Criteria for the right choice of the next target markets
• Defining suitable business models
• The right company set-up for a quick local start
• Sales channels and networks for efficient marketing
• Cultural understanding to achieve fast local market acceptance