Webinar Internationalization for Small and Medium-sized Companies - Successfully Entering New Markets

This webinar provides you with a comprehensive overview and methodology how and where to identify new (regional) growth areas especially for medium-sized companies.

The identification, prioritization and final selection of target markets, the appropriate customizing of suitable business models as well as deriving the right market development approaches round off this interesting webinar that represents a real field report from practice.

Hans Sondermann will guide you through the webinar sharing with you his experience of many years on this subject as former managing director global sales & marketing of the global companies SEW-Eurodrive and Rittal.


  • Criteria for the right choice of the next target markets
  • Defining suitable business models
  • The right company set-up for a quick local start
  • Sales channels and networks for efficient marketing
  • Cultural understanding to achieve fast local market acceptance
cover page of Webinar - Internationalisation

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Portrait of Hans Sondermann, Partner at FMC Group

Hans Sondermann, Partner

Hans is responsible for strategic growth consultancy services.

Before joining FMC Group Hans was Managing Director of the two global industrial players SEW-Eurodrive GmbH & Co. KG (1987 – 2014) and Rittal GmbH & Co. KG (2014 – 2019).

In both companies, he was responsible for global sales & marketing as well as service and logistics. He could achieve there impressive and profitable growth by expanding the global footprint and establishing new subsidiaries. Hans had a revenue responsibility of 2.7 billion € in SEW-Eurodrive and 2.3 billion € in Rittal.

Additionally, he joined in 2009 the advisory board of the German company Turck Holding GmbH, a global player in industry-specific automation solutions. Since 2014 he has been taking the chair of this advisory board.

Hans completed his studies in Industrial Engineering at the University of Karlsruhe in 1987.

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