For more than 25 years, we have been helping our clients understand the Turkish market through tailored market intelligence projects.
We offer three approaches to support your market entry: market research, market visits, and opportunity screening.
Our market research focuses on delivering actionable business insights — including market size, market dynamics, key players, customer profiles, and competitive landscapes — through a combination of desk research and expert interviews.
These insights help you make informed decisions about entering the Turkish market, setting the right strategy, or investing locally.
With a population of 85+ million, close proximity to Western Europe, and a customs union with the European Union, Türkiye offers an attractive environment for selling products and services and establishing local production.
If you are looking for a clear, easy-to-read report tailored to your specific questions about the Turkish market, we are your ideal partner.
In addition to Türkiye, we also provide market research services for Singapore, the UAE, Morocco, and Tunisia.
Get in Touch with Us
Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services
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More InformationClient situation: A global market research company that publishes syndicated studies, as well as tailored custom reports, needed comprehensive data regarding Türkiye for its Global Lubricants Market Analysis.
Project Scope: A comprehensive study of desk research, phone interviews, and in-depth face-to-face interviews conducted in parallel with other countries as part of a global team. The final report outlay a comprehensive and in-depth analysis of commercial & consumer automotive finished lubricants as well as industrial products with end-use industries, trade classes, major suppliers, and market trends.
Result: New estimations and forecasts for the lubricant market in Türkiye have been produced in a classification which is much more detailed than ever before.
Client situation: A German manufacturer of car wash systems was searching for a production location around greater Istanbul area.
Project scope: FMC Group analyzed Türkiye according to the priorities of the client such as easy access to transportation, suppliers, and availability of the necessary infrastructure. In addition to contacting real estate agencies and organized zones, FMC Group gathered detailed information by desk research on the regions where the available lands are located. An overall analysis and recommendations were provided together with important cost items. Site visits to those regions were arranged and accompanied to help the client to better understand the experiences in Türkiye.
Result: The client was able to compare the lands and regions in terms of prices, infrastructure, costs, and other qualities. In the end, an alternative location recommended by FMC Group found to be more promising.
Client situation: A global outsourcing service provider, headquartered in Germany, was willing to increase its understanding of the Turkish market in nine business segments as well as to identify, assess and implement growth opportunities in the Turkish market through M&A, BPO or Greenfield investment.
Project scope: The project was managed by an international team at FMC Group in Istanbul in close cooperation with the client‘s employees both in Türkiye and in Germany. FMC Group conducted comprehensive market analysis and competitor analysis at national and international levels in 11 niche segments in 4 main sectors which are E-commerce, Financial Services, Supply Chain Management, and Marketing & Data Services. After evaluation of each report together with their Client, selected growth opportunities were analyzed further in detail with solid steps to follow for a board presentation.
Result: The project delivered valuable insights for each sector which helped the client to make the right decisions for their next steps also including narrowing down the number of industries to focus on the more high potential ones.
This service is often used as an alternative solution for a lower budget. Our clients are using it also in addition to a market research to discuss with stake holders face-to-face in Türkiye.
We accompany such visits in Türkiye and give intercultural support in addition. Such visits are fully organized, starting from a pick-up at the airport to the travel organization with all visits, which is very helpful especially in a 20 Million city like Istanbul.
If personally traveling to Türkiye is not an option, we can organize online meetings as well.
Opportunity screening is a very pragmatic approach to understand the full potential of the Turkish market. Usually, we conduct a representative number of interviews with potential customers in Türkiye to understand the full potential. The results are often used by our clients to contact the created leads
Official name: Republic of Türkiye
Capital: Ankara
Financial center: Istanbul
Government type: Presidential system (from July 2018 on)
Head of state: President Recep Tayyip Erdogan (since 2014)
Ruling party: The Justice and Development Party (AKP) leads the government
Land mass: 770,760 km² (297,592 mi²)
Sea and water: 9,820 km² (3,792 mi²)
Currency: Turkish lira (TRY=100 kurus)
Major urban areas: Istanbul (15.5 million), Ankara (5.6 million) and Izmir (4.4 million) (2019, out of 81 cities)
Language: Turkish (official), Kurdish, other minority languages
Time zone: UTC + 03:00
Telephone code: +90
Climate: Temperate; hot, dry summers with mild, wet winters; harsher in interior
National holidays: January 1, April 23, May 1, May 19, July 15, August 30, October 29
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Neighboring countries: Greece and Bulgaria at West; Georgia and Armenia at Northeast; Syria and Iraq at Southeast; and Azerbaijan and Iran at East
Coastline: 7,200 km
Control of the Bosphorus and access to the Black Sea
Eurasian country 97% on the Asia Minor Peninsula (Anatolia) and 3% on the European Balkan Peninsula (Eastern Trace)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Population: 83.2 million with median age of 32.4 (2019)
Life expectancy: 76 years (men), 81 years (women) (2019)
Population density: 108.1/km² (2019)
Population growth rate: 1.39% (2019)
Population distribution: The most densely populated area is found around the Bosporus in the northwest where 19% of the population lives in Istanbul
Labor force: 32.5 million (2019)
The largest youth population compared with the EU 27 countries
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Cell phone penetration rate in households: 98.7% (2019)
Internet access rate in households: 88.3% (2019)
Internet access rate in enterprises: 94.9% (2019)
Computer usage rate in households: 59.6%(2018)
Credit card users: 69.8 million credit cards (2019)
Cars registered to the traffic: 12.7 million (2019)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
13th largest economy in the world in terms of GDP PPP (2019)
5th largest economy compared with the EU in terms of GDP PPP (2019)
GDP in current prices: USD 754 bn (2019)
GDP growth: 0.9% (2019)
GDP per capita: USD 9,127 (2019)
Unemployment: 13.7% (2019)
Inflation: 11.84% (2019)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total exports: USD 180.8 bn (2019)
Total imports: USD 210.3 bn (2019)
Trade balance: USD -29.5 bn (2019)
Main exports: Motor vehicles, machinery and electrical appliances, steel, and ready wear (2019)
Main imports: Mineral fuels and oils, machinery and electrical appliances, steel, precious stones and metals, and plastics (2019)
Customs Union with the EU since 1996
Free Trade Agreements (FTA) with countries including Albania, Bosnia Herzegovina, Chile, EFTA member countries (Switzerland, Norway, Iceland and Liechtenstein), Egypt, Faroe Islands, Georgia, Israel, South Korea, Macedonia, Malaysia, Mauritus, Moldavia, Montenegro, Morocco, Palestine, Serbia, Singapore, Tunisia
Member of G-20, OECD, NATO, WTO, non-permanent member of UN Security Council
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
FDI: USD 8.8 bn (2019)
FDI stock: USD 164.9 bn (2019)
Countries with the highest FDI: Netherlands (14%), Spain (11%), Azerbaijan (9%), UK (8%), and the USA (7%) (between 2015-2019)
FDI Inflows from 2015 to 2019 has been the highest for the manufacturing sector; this followed by financial services, transportation and warehousing, wholesale and retail trade and energy
Foreign capital firms increased to 74,227 in 2020 from 6,700 in 2003
Equal treatment for all investors
International arbitration
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Read more about Market Research
Istanbul, European Side
Büyükdere Mh. Dede Yusuf Sok. No:11 TR-34453 Sarıyer,
Istanbul / Türkiye
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More InformationIstanbul, Asian Side
Kucukbakkalkoy Mah. Dudullu Yolu Cad. Brandium Residence R2 Blok K:27 D:254 34750, Atasehir, Istanbul / Türkiye
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