To understand the Moroccan market, we offer three approaches: Market research, market visit, and opportunity screening.
Market Research is an important tool to understand the specific conditions in Morocco, like market size, competition, and local trends. But, doing market research in emerging markets has its unique challenges. The availability of reliable information sources is limited. Besides, doing primary research can be much more complicated than it is in a developed market, because of personal relationships or other unique local factors can play an important role to reach subject matter experts.
For more than 25 years, we help our clients to understand emerging markets by conducting market research projects. We believe that with our experience, we have a good understanding of local challenges and can distinguish between reliable and misleading information.
Morocco is a big market with 36 million people, 64% being under the age of 34. The country can be preferred as a production and export center for various industries such as electrical machinery and motor vehicles, or as an alternative market to sell such products. Before deciding on the market entry strategy or local investments, market research can provide significant insight.
If you would like to have an easy-to-read and clear-cut formatted report which is prepared according to your questions about the Moroccan market, we are the right partner for you.
We offer market research in Türkiye, Singapore, the UAE and Tunisia.
Get in Touch with Us
Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services
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More InformationThis service is often used as an alternative solution for a lower budget. Our clients are using it also in addition to a market research to discuss with stake holders face-to-face in Morocco.
We accompany such visits in Morocco and give intercultural support in addition. Such visits are fully organized, starting from a pick-up at the airport to the travel organization with all visits, which is very helpful.
If personally traveling to Morocco is not an option, we can organize online meetings as well.
Opportunity screening is a very pragmatic approach to understand the full potential of the Moroccan market. Usually, we conduct a representative number of interviews with potential customers in Morocco to understand the full potential. The results are often used by our clients to contact the created leads.
Official name: Morocco (Kingdom of Morocco)
Capital: Rabat
Government type: Parliamentary constitutional monarchy
Head of state: King Mohammed VI (since 30 July 1999
Head of government:Prime Minister Saad-Eddine al-Othmani (since 17 March 2017)
Land mass:446,300 km²
Sea and water: 250 km²
Currency: Moroccan dirhams (MAD)
Major urban areas: Casablanca (3.8 million), RABAT (1.9 million), Fes (1.2 million), Tangier (1.2 million), Marrakech (1.0 million), Agadir (924,000) (2020 est.)
Language:Arabic (official), Berber languages (Tamazight (official), Tachelhit, Tarifit), French (often the language of business, government, and diplomacy)
Time zone: UTC 0
Telephone code: +212
Climate: Mediterranean, becoming more extreme in the interior
National holidays: Throne Day (accession of King MOHAMMED VI to the throne), 30 July (1999)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Neighboring countries: Algeria 1,900 km, Western Sahara 444 km, Spain (Ceuta) 8 km, Spain (Melilla) 10.5 km (Note: an additional 75-meter border segment exists between Morocco and the Spanish exclave of Penon de Velez de la Gomera)
Coastline: 1,835 km
Strategic location: Along Strait of Gibraltar; the only African nation to have both Atlantic and Mediterranean coastlines
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Population: 35.6 million (July 2020 est.)
Life expectancy: 72 years (men), 75 years (women) (2020 est.
Population density: 79.7/km² (2020 est.)
Population growth rate: 0.96% (2020 est.)
Population distribution:The highest population density is found along the Atlantic, and Mediterranean coasts; several densely populated agglomerations are found scattered through the Atlas Mountains
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
GDP in current prices: USD 119.0 bn (2019 est.)
GDP growth: 2.7% (2019 est.)
GDP per capita:USD 3,345 (2019 est.)
Unemployment: 9.2% (2019 est.)
Inflation: 0.7% (2019 est.)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total exports: USD 29.3 bn (2019)
Total imports: USD 51.1 bn (2019)
Trade balance: USD -21.8 bn (2019)
Main exports: Electrical machinery, motor vehicles, fertilizers (including phosphates), apparel and clothing accessories, chemicals, vegetables and fruits, seafood
Main imports: Mineral fuels and oil, machinery, motor vehicles, electrical machinery, plastics, aircraft and parts thereof, cereals, iron and steel
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
According to the 2020 Global Investment Report published by UNCTAD, Morocco is the 8th largest FDI recipient in Africa.
FDI: USD 1.6 bn (2019)
FDI stock: USD 66.5 bn (2019)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total telephone subscriptions (fixed lines): 2,199,140 (2018 est.)
Total mobile line subscriptions: 44,737,885 (2018 est.)
Internet country code: .ma
Broadband – fixed subscriptions: 1,552,599 (July 2018 est.)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Number of airports: 55
Number of registered air carriers: 4
Total railways: 2,109 km of which 61 are electrified, and 200 km of High-Speed Lines (LGV)
Major seaports:Port activity is concentrated in the Tanger Med port hub (38%), followed by the port of Jorf Lasfar (23%) and the port of Casablanca (21%)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
ABEDA, AfDB, AFESD, AMF, AMU, CAEU, CD, EBRD, FAO, G-11, G-77, IAEA, IBRD, ICAO, ICC (national committees), ICRM, IDA, IDB, IFAD, IFC, IFRCS, IHO, ILO, IMF, IMO, IMSO, Interpol, IOC, IOM, IPU, ISO, ITSO, ITU, ITUC (NGOs), LAS, MIGA, MONUSCO, NAM, OAS (observer), OIC, OIF, OPCW, OSCE (partner), Pacific Alliance (observer), Paris Club (associate), PCA, SICA (observer), UN, UNCTAD, UNESCO, UNHCR, UNIDO, UNOCI, UNSC (temporary), UNWTO, UPU, WCO, WHO, WIPO, WMO, WTO
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
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