To understand the Tunisian market, we offer three approaches: Market research, market visit, and opportunity screening.
Researching emerging markets has its unique challenges. The availability of reliable information sources is limited. Besides, doing primary research can be much more complicated than it is in a developed market because personal relationships or other unique local factors can play an important role.
For more than 20 years, we help our clients to understand emerging markets by conducting market research projects. We believe that with our experience, we have a good understanding of local challenges and can distinguish between reliable and misleading information.
Market Research is an essential tool to understand the specific conditions in Tunisia, like market size, competition, and local trends.
Tunisia is an emerging location for production and an export center for various industries, such as electrical machinery and apparel. Besides, it can be used as a hub to reach 200 million people in 23 French-speaking countries in Africa.
If you would like to have an easy-to-read and clear-cut formatted report which is prepared according to your questions about the Tunisian market, we are the right partner for you.
We offer market research for Türkiye, UAE, Tunisia and Morocco.
Get in Touch with Us
Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services
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More InformationThis service is often used as an alternative solution for a lower budget. Our clients are using it also in addition to a market research to discuss with stake holders face-to-face in Tunisia.
We accompany such visits in Tunisia and give intercultural support in addition. Such visits are fully organized, starting from a pick-up at the airport to the travel organization with all visits, which is very helpful.
If personally traveling to Tunisia is not an option, we can organize online meetings as well.
Opportunity screening is a very pragmatic approach to understand the full potential of the Tunisian market. Usually, we conduct a representative number of interviews with potential customers in Tunisia to understand the full potential. The results are often used by our clients to contact the created leads.
Official name:Republic of Tunisia
Capital: Tunis
Government type: Parliamentary republic
Head of state: President Kais Saied (since October 23, 2019)
Head of government: Prime Minister Elyes Fakhfakh (resigned on July 15, 2020)
Land mass: 155,360 km²
Sea and water: 8,250 km²
Currency:Tunisian dinars (TND)
Major urban areas:Tunis (2.4 million, 2020 est.)
Language: Arabic (official, one of the languages of commerce), French (Commerce. Despite having no official status, French plays a major role in the country and is spoken by about two-thirds of the population), Berber (Tamazight)
Time zone: UTC +1
Telephone code: +216
Climate: Temperate in the north with mild, rainy winters and hot, dry summers; desert in the south
National holidays:Independence Day, March 20 (1956), Revolution and Youth Day, January 14 (2011)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Neighboring countries: Algeria at West (1,034 km), Libya at East (461 km), the Mediterranean Sea at North
Coastline: 1,148 km
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Population: 11.7 million (July 2020 est.)
Life expectancy: 75 years (men), 78 years (women) (2020 est.)
Population density: 75.5/km² (2020 est.)
Population growth rate: 0.85% (2020 est.)
Population distribution: The overwhelming majority of the population is located in the northern half of the country; the south remains mostly underpopulated
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
GDP in current prices: USD 38.7 bn (2019 est.)
GDP growth: 1.5% (2019 est.
GDP per capita: USD 3,287 (2019 est.)
Unemployment:14.9% (2019 est.)
Inflation: 5.9% (2019 est.)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total exports: USD 15.1 bn (2019)
Total imports: USD 18.5 bn (2019)
Trade balance: USD -3.3 bn (2019)
Main exports: Electrical machinery, apparel and clothing accessories, mineral fuels and oils, footwear
Main imports: Electrical machinery, mineral fuels and oils, machinery, plastics, motor vehicles, iron and steell
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
According to the 2020 Global Investment Report published by UNCTAD, Tunisia is the 18th largest FDI recipient in Africa.
FDI: USD 845 mn (2019)
FDI stock: USD 29.5 bn (2019)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total telephone subscriptions (fixed lines): 1,302,015 (2018 est.)
Total mobile line subscriptions: 14,769,594 (2018 est.))
Internet country code: .tn
Broadband – fixed subscriptions: 1,014,395 (July 2018 est.)
Number of airports: 9 international airports (2019)
Number of registered air carriers: 3 (2020)
Total railways: 2,167 km (2020)
Major seaports: Bizerte, Gabes, Rades, Sfax, Skhira
ABEDA, AfDB, AFESD, AMF, AMU, AU, BSEC (observer), CAEU, CD, EBRD, FAO, G-11, G-77, IAEA, IBRD, ICAO, ICC (national committees), ICCt, ICRM, IDA, IDB, IFAD, IFC, IFRCS, IHO, ILO, IMF, IMO, IMSO, Interpol, IOC, IOM, IPU, ISO, ITSO, ITU, ITUC (NGOs), LAS, MIGA, MONUSCO, NAM, OAS (observer), OIC, OIF, OPCW, OSCE (partner), UN, UNCTAD, UNESCO, UNHCR, UNIDO, UNOCI, UNWTO, UPU, WCO, WFTU (NGOs), WHO, WIPO, WMO, WTO
Bloc A 2, Carthage Center,
Rue du Lac de Constance,
Tunis 1053, Tunisia
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