Webinar Dubai as a Hub for Developing Your Business in the Gulf Region

Dubai has an important hub function for the Gulf States: UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. Dubai is predestined as a location for a Business Development Manager to develop these markets, with an interesting potential of 56 million inhabitants. We will describe ways how to achieve fast and sustainable business success in these markets.

With employee leasing, you do not need a local subsidiary. With your own local employees under your full control you can flexibly and quickly develop your business, according to your objectives.


  • Deep dive UAE
  • Business culture, dos and don’ts
  • The role as a hub for the Gulf Region
  • Employee leasing as a successful business development strategy

At the end of each webinar, the speakers will be happy to answer your questions.

Cover page of Webinar - Dubai as a Hub for Developing Your Business in the Gulf Region

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Picture of Marcel Kruetzfeld

Marcel Kruetzfeldt, Director Middle East

Marcel is the Director Middle East for FMC Group in the United Arab Emirates.

He has more than 13 years of experience in various cross-functional managerial roles including sales, marketing and business development in the Middle East allowing him to understand and handle different cultural nuances.

Before joining FMC Group, he worked for Audi, Jaguar Land Rover and Jeep shaping their product & sales strategy in the Middle East market. In his last position as Brand Director for Jeep he oversaw the overall P&L for Jeep with revenue responsibilities of $1B while implementing a new strategy to position Jeep as premium brand in the region.

Marcel is a German national, holding an executive MBA degree from Columbia Business School in New York and from London Business School as well as a bachelor’s degree in industrial engineering. He speaks English and German fluently.

Portrait of Hans Sondermann, Partner at FMC Group

Hans Sondermann, Partner

Hans is responsible for strategic growth consultancy services.

Before joining FMC Group Hans was Managing Director of the two global industrial players SEW-Eurodrive GmbH & Co. KG (1987 – 2014) and Rittal GmbH & Co. KG (2014 – 2019).

In both companies, he was responsible for global sales & marketing as well as service and logistics. He could achieve there impressive and profitable growth by expanding the global footprint and establishing new subsidiaries. Hans had a revenue responsibility of 2.7 billion € in SEW-Eurodrive and 2.3 billion € in Rittal.

Additionally, he joined in 2009 the advisory board of the German company Turck Holding GmbH, a global player in industry-specific automation solutions. Since 2014 he has been taking the chair of this advisory board.

Hans completed his studies in Industrial Engineering at the University of Karlsruhe in 1987.

Register for this free Webinar

Dubai as a Hub for Developing Your Business in the Gulf Region

Jun 30, 202214:00 CEST1 hour

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