Market Research in Singapore and Southeast Asia

To help you navigate the Singapore and Southeast Asia market, we offer three key approaches: market research, market visits, and opportunity screening.

How we help you understand the market

Researching emerging markets presents distinct challenges. Reliable information sources can be scarce, and conducting primary research in local languages is often more complex than in developed markets, as personal connections and unique local factors can play a significant role.

For over 25 years, we have assisted our clients in understanding emerging markets by carrying out comprehensive market research projects. With our expertise, we have developed a keen understanding of local challenges and can effectively differentiate between trustworthy and misleading information.

Market research is a critical tool for grasping Singapore‘’s and Southeast Asia region‘’s unique conditions, including market size, competition, and emerging trends.

Singapore market research is pivotal for businesses aiming to navigate the unique characteristics of this global business hub, leveraging advanced technological infrastructure and consumer insights.

Southeast Asia region is a major hub for production and serves as a strategic export center for numerous industries, such as electronics, financial services, and logistics. Additionally, its location provides easy access to the broader ASEAN market, offering a gateway to over 600 million people in Southeast Asia.

If you‘’re looking for a clear and well-structured report tailored to your questions about the Singapore and Southeast Asia market, we are the ideal partner for you.

We offer market research services for Egypt, Turkey, the UAE, Morocco, and Tunisia.

Get in Touch with Us

Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services

Advantages of analysing key markets in Singapore and Southeast Asia with FMC Group

We offer:
Over 20 years of experience in market analysis within emerging markets
Relevant insights—even in niche sectors—by viewing the market through our clients’ eyes, speaking to the right people, and filtering what truly matters.
Tailor-made research scopes, from answering a few key questions to delivering comprehensive market analyses, including board-level presentations.
A flexible project approach that allows clients to actively steer the research and adjust the focus based on emerging findings.
A proven and refined methodology for conducting market research.

FMC Group’s market research methodology and tools for Singapore and Southeast Asia

We have proven methodology and tools which we can easily customize to your research needs.
Each research project can be a unique combination of:
Desk research
Phone interviews
Face-to-face/ in-depth interviews
Site visits

Typical scope for market research in Singapore and Southeast Asia

Market size
Market structure in Singapore and Southeast Asia countries
Sales & distribution channels
Key players (competition, customers and other stakeholders)
Trends & developments
Location analysis
SWOT analysis

Learn more about Competence Centre Research Services

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Our additional services to understand Singapore and Southeast Asia market

Market visit to Singapore and Southeast Asia Countries

This service is often used as an alternative solution for a lower budget. Our clients are using it also in addition to a market research to discuss with stake holders face-to-face in Singapore and other countries in Southeast Asia.

We accompany such visits in Singapore or other Southeast Asia countries and give intercultural support in addition. Such visits are fully organized, starting from a pick-up at the airport to the travel organization with all visits, which is very helpful.

If personally traveling to Singapore or any specisific country in Southeast Asia is not an option, we can organize online meetings as well.

Opportunity screening in Singapore and Southeast Asia

Opportunity screening is a very pragmatic approach to understand the full potential of the Southeast Asia market. Usually we conduct a representative number of interviews with potential customers in Southeast to understand the full potential. The results are often used by our clients to contact the created leads.

Information about the Singapore market

Official name:Republic of Singapore

Capital:Singapore (City-State)

Government type: Parliamentary republic

Federal structure: Unitary state

President: Halimah Yacob (since 2017)

Ruling party: The Justice and Development Party (AKP) leads the government

Land mass: 728.6 km²

Currency: Singapore Dollar (SGD)

Major urban areas: Singapore (5.64 million)

Language: English (official language), Malay, Mandarin, and Tamil are also widely spoken.

Religions: Singapore is a multi-religious society, with Buddhism, Christianity, Islam, Taoism, and Hinduism being the major religions.

Time zone:Singapore Standard Time (UTC + 08:00)

Telephone code: +65

Climate: Tropical rainforest climate

National holidays:National Day, 9 August (1965)