We provide clear and practical market insights on Saudi Arabia’s business environment. Our work delivers critical market information to support your business planning and decision-making.
For a successful market entry, the first step is to become familiar with the local environment, so that the target market is no longer entirely foreign. Market research, when carried out effectively and with attention to local dynamics, is a powerful tool to build this understanding.
Saudi Arabia offers access to one of the largest and fastest-growing economies in the Middle East, driven by ambitious diversification efforts under Vision 2030. With major investments in infrastructure, industry, and technology, the country presents expanding opportunities for foreign companies across multiple B2B sectors.
In Saudi Arabia, market research helps uncover critical insights about market potential, competition, trends, and developments. However, conducting research in emerging markets comes with its own set of challenges. In Saudi Arabia, gathering specific information that is truly useful for business decisions often requires navigating cultural nuances and securing access to key stakeholders and industry experts.
For straightforward, tailored insights into the Saudi market, we’re the right partner for your business needs.
In addition to Saudi Arabia, we also provide market research services for Turkey, Singapore, the UAE, Egypt, Morocco, and Tunisia.
Get in Touch with Us
Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services
In-market visits help you gain direct insight into the Saudi market and meet potential partners face-to-face, guided by local experts. This service is often used as a lower-cost alternative or as a follow-up to market research. We ensure you navigate the local business environment comfortably and in a culturally appropriate way.
We organize the full visit—from airport pick-up to meeting arrangements—which is especially useful when visiting multiple cities like Riyadh, Jeddah, Dammam or visitng industries in Eastern Province, Riyadh or Western Region.
If a physical visit isn’t possible, we can also arrange online meetings with selected contacts.
Opportunity screening is a practical way to understand your potential in the Saudi market. We prepare a list of potential customers and conduct interviews with a selected sample. The results help you see the market potential directly and follow up with qualified leads.
Official name: Kingdom of Saudi Arabia
Capital: Riyadh
Government type: Absolute monarchy
Head of state: King SALMAN bin Abd al-Aziz Al Saud (since 23 January 2015)
Head of government: Crown Prince and Prime Minister MUHAMMAD BIN SALMAN bin Abd al-Aziz Al Saud (since 27 September 2022)
Ruling party: None
Land mass: 2,149,690 sqkm
Sea and water: 0 sqkm
Currency: Saudi riyals (SAR)
Major urban areas: 7,682 million RIYADH (capital), 4,863 million Jeddah, 2,150 million Mecca, 1,573 million Medina, 1,329 million Ad Dammam, 872,000 million Hufuf-Mubarraz (2023)
Language: Arabic (official)
Time zone: UTC + 3
Telephone code: +966
Climate: Harsh, dry desert with great temperature extremes
National holidays: Saudi National Day (Unification of the Kingdom), Sep. 23, 1932
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Neighboring countries:Yemen, Oman, UAE, Koweit, Irak, Jordany
Coastline: 2,640 km
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Population: 35,300,280 (2024)
Life expectancy: 77 years (men), 81 years (women) (2023)
Population density: 15.8/sqkm (2024)
Population growth rate: 1.8% (2024)
Population distribution:Historically a population that was mostly nomadic or semi-nomadic, the Saudi population has become more settled since oil was discovered in the 1930s; most of the country’s population is now concentrated in a wide area across the middle of the peninsula, from Ad Dammam in the east through Riyadh in the interior to Mecca-Medina in the west near the Red Sea
Labor force: 16,469 million (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
GDP in current prices: USD 1.09 billion (2024)
GDP growth: 1.3% (2024)
GDP per capita: USD 30.75 thousands (2024)
Unemployment: 3.9% (2024)
Inflation: 1.7% (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total exports: USD 305,358,131 thousands (2024)
Total imports: USD 232,028,140 thousands (2024)
Trade balance: USD 73,329,991 thousands (2024)
Main exports: Commodities, plastics, organic chemicals, electrical machinery and equipment, ships, boats and floating structures.
Main imports: Nuclear reactors, boilers, machinery and mechanical appliances, vehicles other than railway or tramway rolling stock, electrical machinery and equipment, mineral fuels, mineral oils, natural or cultured pearls, precious or semi-precious stones.
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
According to the 2025 World Investment Report 2025 published by UNCTAD:
FDI: USD 255,030 million (2024)
FDI stock: USD 15,737 million (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total telephone subscriptions (fixed lines): 6,788 mn (2023)
Total mobile line subscriptions: 52.5 mn (2023)
Internet country code: .sa
Broadband – fixed subscriptions: 14.5 million (2023)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Number of airports: 90 (2025)
Total railways: 5,410 km (2016)
Major seaports: Dammam, Duba, Jiddah, Jizan, Ju Aymah Oil Terminal, Ras Tannurah, Ras Al Khafji, Ras Al Mishab
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Turnstile. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information