Webinar Successful Market Entry and Business Development in Turkey

In this webinar we provide a comprehensive overview of the economic conditions in Turkey, the main sectors of the industry, and strength & weaknesses of the country.

With our 22 years of Turkey experience we focus in one section of the webinar on suitable business development approaches for Turkey, with several examples. We will describe ways how to achieve fast and sustainable business success there.

One of our Turkish managers explains the business culture and compares it with Western Europe to make it more tangible. Dos and don’ts are also covered.

After the webinar we send the participants our comprehensive, 60 pages presentation. Our clients find this very helpful to develop their Turkey strategy further.

Turkey with a population of 84 million people offers a big B2C market and an interesting B2B market, with its wide and established industry base.

You can find a large number of highly qualified and well-trained employees with foreign language skills at very competitive labor costs. Turkey serves also as a hub for the markets in the Middle East.

Cover page of Webinar "Successful Market Entry and Business Development in Turkey"

See all our other webinars here


  • Deep dive Turkey
  • Business culture, dos and don’ts
  • Overview of different business development strategies
  • Turkey as a nearshoring location to save costs in your head office

At the end of each webinar, the speakers will be happy to answer your questions.


Portrait of Peter Heidinger, Managing Partner at FMC Group

Peter J. Heidinger, Managing Partner

Peter is the Managing Partner of FMC Group and is responsible for business development, sales and marketing.

Prior to founding FMC Group in 1999, Peter managed a sales engineering group – part of MAN Technology AG in Munich, Germany – before relocating to Turkey in 1994. He took on the overall responsibility for establishing MAN EnerjiSistemleri Ltd., a Turkish energy company belonging to the MAN Group. Peter built this company into a successful 10 million Euro company with 36 employees.

Since founding FMC Group, Peter has played an integral part in helping more than 250 foreign companies with business ventures in Turkey including Maquet Cardiopulmonary AG, SMS Siemag AG and SEW EURODRIVE.

Peter is a German national and obtained his Dipl.-Ing. degree in Mechanical Engineering from the Technical University Munich, Germany.

Portrait of Berna Gurleyen

Berna Gürleyen, Head of Competence Center

Berna is the Head of Competence Center – Research Services.

She joined FMC Group more than 14 years ago and supported various international companies for their market research, partner search, lead generation, opportunity screening, and market visit projects. She has been managing the market research department and international projects since 2011.

Before joining FMC Group, Berna started her career as Key Account Manager at Beiersdorf – tesa Turkey. After that, she fulfilled different business development and market research positions in the USA, the UK, and Turkey.

Berna studied Global Business and Management at the University of California Santa Barbara, USA, and holds an M.Sc. & B.SC. in Chemical Engineering from Istanbul Technical University. She is fluent in English and Turkish.

Register for this free Webinar

Successful Market Entry and Business Development in Turkey

Sep 28, 202314:00 CEST1 hour

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