Webinar Successful Market Entry and Business Development in Turkey

In this webinar we provide a comprehensive overview of the economic conditions in Turkey, the main sectors of the industry, and strength & weaknesses of the country.

With our 22 years of Turkey experience we focus in one section of the webinar on suitable business development approaches for Turkey, with several examples. We will describe ways how to achieve fast and sustainable business success there.

One of our Turkish managers explains the business culture and compares it with Western Europe to make it more tangible. Dos and don’ts are also covered.

After the webinar we send the participants our comprehensive, 60 pages presentation. Our clients find this very helpful to develop their Turkey strategy further.

Turkey with a population of 84 million people offers a big B2C market and an interesting B2B market, with its wide and established industry base.

You can find a large number of highly qualified and well-trained employees with foreign language skills at very competitive labor costs. Turkey serves also as a hub for the markets in the Middle East.

Cover page of Webinar "Successful Market Entry and Business Development in Turkey"

See all our other webinars here


  • Deep dive Turkey
  • Business culture, dos and don’ts
  • Overview of different business development strategies
  • Turkey as a nearshoring location to save costs in your head office

At the end of each webinar, the speakers will be happy to answer your questions.


Portrait of Hans Sondermann, Partner at FMC Group

Hans Sondermann, Partner

Hans is responsible for strategic growth consultancy services.

Before joining FMC Group Hans was Managing Director of the two global industrial players SEW-Eurodrive GmbH & Co. KG (1987 – 2014) and Rittal GmbH & Co. KG (2014 – 2019).

In both companies, he was responsible for global sales & marketing as well as service and logistics. He could achieve there impressive and profitable growth by expanding the global footprint and establishing new subsidiaries. Hans had a revenue responsibility of 2.7 billion € in SEW-Eurodrive and 2.3 billion € in Rittal.

Additionally, he joined in 2009 the advisory board of the German company Turck Holding GmbH, a global player in industry-specific automation solutions. Since 2014 he has been taking the chair of this advisory board.

Hans completed his studies in Industrial Engineering at the University of Karlsruhe in 1987.

Portrait of Berna Gurleyen

Berna Gürleyen, Head of Competence Center

Berna is the Head of Competence Center – Research Services.

She joined FMC Group more than 14 years ago and supported various international companies for their market research, partner search, lead generation, opportunity screening, and market visit projects. She has been managing the market research department and international projects since 2011.

Before joining FMC Group, Berna started her career as Key Account Manager at Beiersdorf – tesa Turkey. After that, she fulfilled different business development and market research positions in the USA, the UK, and Turkey.

Berna studied Global Business and Management at the University of California Santa Barbara, USA, and holds an M.Sc. & B.SC. in Chemical Engineering from Istanbul Technical University. She is fluent in English and Turkish.

Register for this free Webinar

Successful Market Entry and Business Development in Turkey

Mar 2, 202314:00 CET1 hour

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