Our business intelligence offers a clear view of the market landscape and opportunities. These insights help support a successful market entry and growth in Tunisia and the broader North African region. Our team is ready to assist you.
Researching emerging markets has its unique challenges. The availability of reliable information sources is limited. Besides, doing primary research can be much more complicated than it is in a developed market because personal relationships or other unique local factors can play an important role.
For more than 25 years, we help our clients to understand emerging markets by conducting market research projects. We believe that with our experience, we have a good understanding of local challenges and can distinguish between reliable and misleading information.
Market Research is an essential tool to understand the specific conditions in Tunisia, like market size, competition, and local trends.
Tunisia is an emerging location for production and an export center for various industries, such as electrical machinery and apparel. Besides, it can be used as a hub to reach 200 million people in 23 French-speaking countries in Africa.
If you would like to have an easy-to-read and clear-cut formatted report which is prepared according to your questions about the Tunisian market, we are the right partner for you.
We offer market research for Türkiye, Singapore, the UAE, Morocco, Egypt, and Saudi Arabia.
Get in Touch with Us
Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services
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More InformationIn-person visits to Tunisia provide valuable first-hand insights and the chance to engage directly with the local business landscape, supported by our local consultants. This service is frequently used alongside market research or as a lower-budget option for market exploration.
We fully coordinate the visit logistics in Tunisia—from airport reception to transport and company meetings—making it efficient and time-saving, particularly in Greater Tunis, Sfax or Sousse.
Virtual meetings can also be arranged if travel is not preferred.
We offer a structured way to assess your potential in Tunisia through opportunity screening. This includes identifying and interviewing potential customers based on a tailored prospect list. Clients use these insights to evaluate the market and engage with qualified leads.
Official name: Republic of Tunisia
Capital: Tunis
Government type: Presidential republic
Head of state: President Kais Saied (since October 23, 2019)
Head of government: Sarra Zaafrani Zenzri (since March 2025)
Land mass: 155,360 sqkm
Sea and water: 8,250 sqkm
Currency: Tunisian dinars (TND)
Major urban areas: Tunis (2,475 million, 2023)
Language: Arabic (official, one of the languages of commerce), French (commerce), Tamazight
Time zone: UTC +1
Telephone code: +216
Climate: Temperate in the north with mild, rainy winters and hot, dry summers; desert in the south
National holidays: Independence Day (Mar. 20, 1956), Revolution and Youth Day (Dec. 17, 2011)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Neighboring countries:Algeria and Libya
Coastline: 1,148 km
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Population: 12,277,109 (2024)
Life expectancy: 74 years (men), 79 years (women) (2023)
Population density: 79/sqkm (2024)
Population growth rate: 0.6% (2024)
Population distribution:The overwhelming majority of the population is located in the northern half of the country; the south remains mostly underpopulated
Labor force: 4,247 million (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
GDP in current prices: USD 53.06 billion (2024)
GDP growth: 1.4% (2024)
GDP per capita: USD 4.30 thousands (2024)
Unemployment: 16.2% (2024)
Inflation: 7% (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total exports: USD 20,634,761 thousands (2024)
Total imports: USD 20,476.586 thousands (2024)
Trade balance: USD 158,175 thousands (2024)
Main exports: Electrical machinery and equipment, apparel and clothing accessories, animal, vegetable or microbial fats and oils, mineral fuels and oils, nuclear reactors, boilers, machinery and mechanical appliances, optical, measuring, checking.
Main imports: Electrical machinery and equipment, nuclear reactors, boilers, machinery and mechanical appliances, plastics, vehicles other than railway or tramway rolling stock, mineral fuels and oils, cereals.
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
According to the 2025 World Investment Report 2025 published by UNCTAD:
FDI: USD 936 million (2024)
FDI stock: USD 40,932 million (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total telephone subscriptions (fixed lines): 1,863 mn (2023)
Total mobile line subscriptions: 16.4 mn (2023)
Internet country code: .tn
Broadband – fixed subscriptions: 1.73 million (2023)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Number of airports: 14 (2025)
Total railways: 2,173 km (2014)
Major seaports: Bizerte, Gabes, Tunis, Sfax, Sousse, Skhira, Tazarka
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Bloc A 2, Carthage Center,
Rue du Lac de Constance,
Tunis 1053, Tunisia
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