Webinar Market Entry and Business Development Turkey

This on‑demand webinar provides a structured, reality‑based overview of Turkey’s economy, business fundamentals, and regional role, with a strong emphasis on how to operate under volatility rather than be discouraged by it. It walks you through Turkey’s industrial hubs, logistics and trade integration, governance and macroeconomic risks, and the typical resilience strategies used by successful foreign companies

About the Webinar

Turkey has evolved into a pivotal industrial, logistics, and regional management hub at the crossroads of Europe, the Middle East, and Central Asia. With a young workforce, established industrial base, and strong connectivity to surrounding markets, the country offers attractive opportunities – but also demands a structured, realistic, and well-prepared approach to market entry.

Who should watch this webinar?

Companies considering market entry into Turkey, whether for sales, sourcing, or production
Decision‑makers evaluating distributor, partner, employer of record (EoR), or own-subsidiary models for Turkey.
Export managers and international business development teams looking at Turkey as a nearshoring, regional HQ, or multimarket export platform.
Investors assessing Turkey within a broader Europe–MENA–Central Asia, nearshoring, or diversification strategy.

By watching this webinar, you will gain:

A country overview: Turkey in context, its economic structure, key sectors, and regional positioning between Europe, MENA, and Central Asia.
Insight into business fundamentals: infrastructure, logistics, trade agreements, investment climate, and the role of key industrial and service hubs.
A clear view of economic realities: growth, inflation and FX volatility, FDI trends, and what they mean for operational decision‑making.
An understanding of Turkey’s resilience: how companies operate under volatility and why a young, skilled workforce and adaptive management culture matter.
Practical guidance on business culture in Turkey: communication styles, relationship‑building, regional differences, and do’s and don’ts in working with Turkish partners and teams.
A comparison of market entry routes: distributor/partner, employer of record (EoR), and own subsidiary, including typical use cases, advantages, and limitations.
A concrete market entry roadmap: how to move from understanding and sizing your opportunity to choosing the right setup and integrating Turkey into your wider organization.

Agenda

Turkey in Context
Business Fundamentals
Economic Realities
Resilience under Volatility
When Turkey Makes Strategic Sense
Business Culture & Communication
Market Entry Roadmap

Register for this free On Demand Webinar

Register here to watch the webinar on demand. We will send you an email with the link to the recording.

Speakers

Berna Y. Gurleyen

Berna joined FMC Group in 2006 and supported various international companies in their market research, partner search, lead generation, opportunity screening, and market visit projects. She has been managing the market research department and international projects since 2011.

Before joining FMC Group, Berna started her career as Key Account Manager at Beiersdorf – tesa Türkiye. After that, she fulfilled different business development and market research positions in the USA, the UK, and Turkey.

Berna studied Global Business and Management at the University of California Santa Barbara, USA, and holds an M.Sc. & B.SC. in Chemical Engineering from Istanbul Technical University. She is fluent in English and Turkish.

Get in Touch with Us

Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services