This on-demand webinar provides a structured overview of Morocco’s market, business culture, and entry options, with a clear focus on practical, real-world requirements for successful market entry.
Morocco has developed into a key industrial and logistics hub linking Europe and Africa. With strong infrastructure, diversified sectors, and an increasingly export-oriented economy, the country offers opportunities – but also requires a well-informed, realistic, and carefully prepared entry approach.
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Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services
Berna joined FMC Group in 2006 and supported various international companies in their market research, partner search, lead generation, opportunity screening, and market visit projects. She has been managing the market research department and international projects since 2011.
Before joining FMC Group, Berna started her career as Key Account Manager at Beiersdorf – tesa Türkiye. After that, she fulfilled different business development and market research positions in the USA, the UK, and Turkey.
Berna studied Global Business and Management at the University of California Santa Barbara, USA, and holds an M.Sc. & B.SC. in Chemical Engineering from Istanbul Technical University. She is fluent in English and Turkish.
Yahia Hatim joined the webinar as a guest speaker, sharing insights as a local market expert.
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Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services
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