We provide clear insights to help you assess your market potential and navigate the local business environment. Our market research supports your strategy for successful market entry and growth in Morocco and the North Africa region.
Market Research is an important tool to understand the specific conditions in Morocco, like market size, competition, and local trends. But, doing market research in emerging markets has its unique challenges. The availability of reliable information sources is limited. Besides, doing primary research can be much more complicated than it is in a developed market, because of personal relationships or other unique local factors can play an important role to reach subject matter experts.
For more than 25 years, we help our clients to understand emerging markets by conducting market research projects. We have a good understanding of local challenges and can distinguish between reliable and misleading information.
Morocco is a big market with 38 million people, and a large young population The country can be preferred as a production and export center for various industries such as electrical machinery and motor vehicles, or as an alternative market to sell such products. Before deciding on the market entry strategy or local investments, market research can provide significant insight.
If you would like to have an easy-to-read and clear-cut formatted report which is prepared according to your questions about the Moroccan market, we are the right partner for you.
We offer market research in Türkiye, Singapore, the UAE,Tunisia, Egypt, and Saudi Arabia.
Get in Touch with Us
Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services
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More InformationVisiting the market in person allows you to gain direct insight into Morocco’s business environment, with support from local experts. This option is suitable for tighter budgets or as an add-on to broader research to engage with stakeholders face-to-face.
We support these visits by organizing all logistics, including airport transfer, travel arrangements, and local meeting coordination—especially useful in Casablanca–Settat Region, Tangier or Kenitra.
If travel isn’t feasible, we can facilitate online meetings with selected contacts in Morocco.
Opportunity screening helps explore the Moroccan market’s potential in a focused and structured way. We identify relevant prospects, compile a customized contact list, and conduct targeted interviews. The results can help evaluate business potential and guide further outreach.
Official name: Morocco (Kingdom of Morocco)
Capital: Rabat
Government type: Parliamentary constitutional monarchy
Head of state: King Mohammed VI (since 30 July 1999
Head of government: Prime Minister Aziz AKHANNOUCH (since 7 October 2021)
Land mass: 716,300 sqkm
Sea and water: 250 sqkm
Currency: Moroccan dirhams (MAD)
Major urban areas: Casablanca (3.8 million), RABAT (1.9 million), Fes (1.2 million), Tangier (1.2 million), Marrakech (1.0 million), Agadir (924,000) (2020 est.)
Language:Arabic (official), Berber languages (Tamazight (official), Tachelhit, Tarifit), French (often the language of business, government, and diplomacy)
Time zone: UTC+1
Telephone code: +212
Climate: Mediterranean, becoming more extreme in the interior
National holidays: Throne Day (accession of King MOHAMMED VI to the throne), Jul. 30, 1999
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Neighboring countries: Algeria 1,900 km, Western Sahara 444 km, Spain (Ceuta) 8 km, Spain (Melilla) 10.5 km (Note: an additional 75-meter border segment exists between Morocco and the Spanish exclave of Penon de Velez de la Gomera)
Coastline: 1,835 km
Strategic location: Along Strait of Gibraltar; the only African nation to have both Atlantic and Mediterranean coastlines
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Population: 38,081,173 (2024)
Life expectancy: 73 years (men), 78 years (women) (2023)
Population density: 85.3/km² (2024)
Population growth rate: 0.9% (2024)
Population distribution:The highest population density is found along the Atlantic, and Mediterranean coasts; several densely populated agglomerations are found scattered through the Atlas Mountains
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
GDP in current prices: USD 155.35 billion (2024)
GDP growth: 3.2% (2024)
GDP per capita: USD 4.16 thousands (2024)
Unemployment: 8.9% (2024)
Inflation: 0.9% (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total exports: USD 48.4 bn (2024)
Total imports: USD 63.5 bn (2024)
Trade balance: USD -15.06 bn (2024)
Main exports: Electrical machinery, sound recorders and reproducers, vehicles other than railway or tramway rolling stock, fertilisers, apparel and clothing accessories, edible vegetables and certain roots and tubers.
Main imports: Nuclear reactors, machinery and mechanical appliances, electrical machinery and equipment , vehicles other than railway or tramway rolling stock, mineral fuels, mineral oils and products of their distillation, plastics.
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
According to the 2025 World Investment Report 2025 published by UNCTAD:
FDI: USD 1,639 million (2024)
FDI stock: USD 61,493 million (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total telephone subscriptions (fixed lines): 2,874 mn (2023)
Total mobile line subscriptions: 55.9 mn (2023)
Internet country code: .ma
Broadband – fixed subscriptions: 2.42 million (2022)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Number of airports: 48 (2025)
Total railways: 2,067 km
Major seaports: Agadir, Casablanca, Tanger, Tangier-Mediterranean
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
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