Webinar Tunisia and Morocco as a Hub for Developing Your Business in Francophone North-Africa

Tunisia and Morocco are the right hubs to develop business in francophone Africa. Tunisia, Algeria, and Morocco in North-Africa have already a population of 89 Million inhabitants. 417 Million people are living in 22 francophone countries in Africa. With your own French and English-speaking Business Development Manager on-site, you can target these markets effectively.


  • Deep dive Tunisia and Morocco
  • Business culture, dos and don’ts
  • The role as a hub for francophone North-Africa
  • Overview of different business development strategies

At the end of each webinar, the speakers will be happy to answer your questions.

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Portrait of Peter Heidinger, Managing Partner at FMC Group

Peter J. Heidinger, Managing Partner

Peter is the Managing Partner of FMC Group and is responsible for business development, sales and marketing.

Prior to founding FMC Group in 1999, Peter managed a sales engineering group – part of MAN Technology AG in Munich, Germany – before relocating to Turkey in 1994. He took on the overall responsibility for establishing MAN EnerjiSistemleri Ltd., a Turkish energy company belonging to the MAN Group. Peter built this company into a successful 10 million Euro company with 36 employees.

Since founding FMC Group, Peter has played an integral part in helping more than 250 foreign companies with business ventures in Turkey including Maquet Cardiopulmonary AG, SMS Siemag AG and SEW EURODRIVE.

Peter is a German national and obtained his Dipl.-Ing. degree in Mechanical Engineering from the Technical University Munich, Germany.

Portrait of Hans Sondermann, Partner at FMC Group

Hans Sondermann, Partner

Hans is responsible for strategic growth consultancy services.

Before joining FMC Group Hans was Managing Director of the two global industrial players SEW-Eurodrive GmbH & Co. KG (1987 – 2014) and Rittal GmbH & Co. KG (2014 – 2019).

In both companies, he was responsible for global sales & marketing as well as service and logistics. He could achieve there impressive and profitable growth by expanding the global footprint and establishing new subsidiaries. Hans had a revenue responsibility of 2.7 billion € in SEW-Eurodrive and 2.3 billion € in Rittal.

Additionally, he joined in 2009 the advisory board of the German company Turck Holding GmbH, a global player in industry-specific automation solutions. Since 2014 he has been taking the chair of this advisory board.

Hans completed his studies in Industrial Engineering at the University of Karlsruhe in 1987.

Portrait of Imen Hamdi, Recruitment Manager Tunisia, FMC Group

Imen Hamdi, Recruitment Manager Tunisia

Imen is the Recruitment Manager for FMC Group in Tunisia.

She has more than 8 years of experience in recruitment and human resources development in different multinational companies. She started her career at the recruiting company Adecco and then joined the Human Resources department at Valeo – a French automotive supplier with more than 1500 employees in Tunisia.

Before joining FMC Group, she worked at Société Générale in Tunisia, a private sector bank belonging to a European financial services group. She also worked at Honeywell, an American multi-industry group, where she participated in the implementation of HR Processes and Procedures as well as in HR projects in the North Africa region.

Imen holds a Master’s Degree in Social and Labour Psychology. She studied in Tunisia as well as in France. She speaks English, French and Arabic fluently.

Register for this free Webinar

Tunisia and Morocco as a Hub for Developing Your Business in Francophone North-Africa

Nov 10, 202214:00 CET1 hour

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