Webinar Tunisia and Morocco as a Hub for Developing Your Business in Francophone North-Africa

Tunisia and Morocco are the right hubs to develop business in francophone Africa. Tunisia, Algeria, and Morocco in North-Africa have already a population of 89 Million inhabitants. 417 Million people are living in 22 francophone countries in Africa. With your own French and English-speaking Business Development Manager on-site, you can target these markets effectively.


  • Deep dive Tunisia and Morocco
  • Business culture, dos and don’ts
  • The role as a hub for francophone North-Africa
  • Overview of different business development strategies
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    Portrait of Peter Heidinger, Managing Partner at FMC Group

    Peter J. Heidinger, Managing Partner

    Peter is the Managing Partner of FMC Group and is responsible for business development, sales and marketing.

    Prior to founding FMC Group in 1999, Peter managed a sales engineering group – part of MAN Technology AG in Munich, Germany – before relocating to Turkey in 1994. He took on the overall responsibility for establishing MAN EnerjiSistemleri Ltd., a Turkish energy company belonging to the MAN Group. Peter built this company into a successful 10 million Euro company with 36 employees.

    Since founding FMC Group, Peter has played an integral part in helping more than 250 foreign companies with business ventures in Turkey including Maquet Cardiopulmonary AG, SMS Siemag AG and SEW EURODRIVE.

    Peter is a German national and obtained his Dipl.-Ing. degree in Mechanical Engineering from the Technical University Munich, Germany.

    Portrait of Hans Sondermann, Partner at FMC Group

    Hans Sondermann, Partner

    Hans is responsible for strategic growth consultancy services.

    Before joining FMC Group Hans was Managing Director of the two global industrial players SEW-Eurodrive GmbH & Co. KG (1987 – 2014) and Rittal GmbH & Co. KG (2014 – 2019).

    In both companies, he was responsible for global sales & marketing as well as service and logistics. He could achieve there impressive and profitable growth by expanding the global footprint and establishing new subsidiaries. Hans had a revenue responsibility of 2.7 billion € in SEW-Eurodrive and 2.3 billion € in Rittal.

    Additionally, he joined in 2009 the advisory board of the German company Turck Holding GmbH, a global player in industry-specific automation solutions. Since 2014 he has been taking the chair of this advisory board.

    Hans completed his studies in Industrial Engineering at the University of Karlsruhe in 1987.