Unlock growth in Turkey with our customized market research that delivers clarity on market potential, competition, and reliable partners. FMC Group provides business intelligence for international companies to confidently enter and expand in Turkey’s dynamic market – enabling our clients to navigate in Turkey, with the same confidence as in their home markets.
FMC Group’s deep local knowledge, international standards, and collaborative approach deliver reliable, insightful market intelligence that drives confident decision making in Turkey’s dynamic business landscape.
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Ms. Berna Y. Gurleyen
Head of Competence Centre Research Services
FMC Group’s in-depth market research blends robust desk research and expert interviews, refined over years of industry collaboration, to deliver practical, meaningful insights. Projects include market sizing, opportunity assessment, industry dynamics, competitive benchmarking, and target customer profiling, enabling clients to make informed decisions and build effective market strategies.
In-market visits in Turkey offer direct insights for international businesses, enabling firsthand assessment of opportunities and face-to-face engagement with key stakeholders, all under the expert guidance of FMC Group’s local consultants. Clients often choose this service as a cost-effective alternative, or in addition to research, to deepen their market understanding. Each visit is fully organized, from airport pick-up to tailored meeting schedules, ensuring seamless navigation, even in a vibrant metropolis like Istanbul. For those unable to visit in person, FMC Group also arranges virtual introductions and online meetings, maintaining meaningful connections with Turkey’s business community
Opportunity Screening helps companies quickly identify and evaluate business potential in Turkey. The service maps out potential customers, creates a tailored list of prospects, and gathers insights through targeted interviews. This gives companies a clear picture of the market, highlights the most promising opportunities, and provides qualified leads for follow-up.
FMC Group evaluates clients’ market perception by engaging current, potential, and former customers through structured surveys and interviews. This analysis provides detailed feedback on satisfaction and brand reputation, delivering actionable insights to help strengthen relationships and enhance long-term market positioning.
FMC Group provides strategic location analysis to help clients identify, evaluate, and select optimal sites for business operations, expansion, or investment. Our approach incorporates demographic, economic, and competitive data, accessibility assessments, site and facility costs – delivering clear recommendations based on growth potential, operational efficiency, and market proximity.
This scope allows clients to tailor research to specific priorities, gain holistic market insights, and make strategic, informed decisions for Turkey entry and expansion.
This comprehensive, flexible process ensures every project produces relevant and practical intelligence, empowering clients to succeed in Turkey’s dynamic market.
B2B, Industrial, and Niche Focus:
FMC Group specializes in B2B, industrial, and niche market research. We do not conduct standard consumer research; our work is rooted in a deep understanding of industrial segments and FMCG sectors, enabling us to deliver insights that matter in specialist environments.
Business Intelligence with Strategic Relevance:
Our research goes beyond collecting generic data. Every project is designed to answer strategic business questions, combining the latest market information with direct insights from industry stakeholders and decision makers. We never rely solely on database research; our approach systematically incorporates multiple perspectives through interviews, site visits, and expert consultations. This ensures clients receive a well-rounded understanding of market opportunities, risks, and dynamics, rooted in the reality of Turkey’s B2B landscape.
Clear Insights for Decision Makers:
Our findings are tailored for executives: clear, concise, and actionable. FMC Group’s deliverables are designed to empower market entry, evaluate opportunities, and support pragmatic decision making, without unnecessary complexity or jargon. To ensure concrete business outcomes beyond the research phase, we also offer hands-on support, including Employer of Record (EOR) and distributor search services, so clients move smoothly from market insight to on-the-ground execution with confidence.
This approach guarantees that every project delivers the strategic clarity and market understanding necessary for successful commercial decisions in Turkey and other specialized markets.
Curious about the depth and clarity of our research? Explore sample neutralized reports, including a Word report and a PowerPoint presentation. These are real project reports with confidential details removed. Since we provide custom research, both the format and content are always fully tailored to each client’s specific requirements.
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Client Situation: The client produces highly critical medical products used in heart and lung surgeries, where a 100% quality level is mandatory. Their manufacturing processes are labor-intensive, and they aimed to explore whether Turkey could serve as an additional production location while meeting strict medical-grade quality requirements.
Project Scope: The first project focused on market research, examining the experiences of manufacturers of critical medical products in Turkey, including advantages, challenges, and achievable quality levels. This also included a detailed location analysis covering investment conditions. Based on these findings, the client decided to establish a new production site in Turkey.
FMC Group supported the process end-to-end with additional projects, including research on permitting procedures and planning offices, site analysis and selection, company formation, accounting setup, business management during the initial phase, purchasing research for local suppliers in four product groups, market research for three product groups, and support throughout the construction phase.
Result: The new factory was successfully opened in the free trade zone in Antalya and reached 500 employees in less than three years.
Client Situation: The client operated a Turkish subsidiary with 50 employees, facing significant dissatisfaction among local customers and very high employee turnover. The company needed a clear understanding of the underlying issues and support in stabilizing its operations and management structure.
Project Scope: FMC Group conducted a comprehensive customer satisfaction analysis and carried out in-depth individual interviews with all employees in Turkey. Initial findings were presented during a strategy meeting with the client in Europe. Based on the outcomes, preparations were made for a management change, and crisis management support was initiated by FMC Group’s top management. Mr. Heidinger subsequently took over the management of the Turkish entity and restructured the organization. Additional work included establishing regional sales offices and recruiting for several key positions.
Result: Sales increased by 60% in the first year, and the subsidiary became a well-organized and stable operation. The client decided to invest further and build a new assembly plant in Turkey. FMC Group was entrusted with several follow-up projects, including architect pre-selection and tender support, construction company evaluations, tender management for the construction project, a benchmarking study, and employee surveys in Poland and the Czech Republic.
Client situation: A European manufacturer of metalworking machinery aimed to deepen its market penetration and increase turnover in Turkey. To achieve this, FMC Group designed a phased, multi-stage market research approach – first analyzing six potential customer sectors, then focusing on those with the strongest commercial potential.
Project scope: The project was executed by FMC Group’s Istanbul-based team in close cooperation with the client. In the first phase, six sectors were analyzed in parallel: Tier 1–3, home appliances, packaging, defense, large pipes, and railway. Each sector was assessed for market size, potential customers, their needs, existing suppliers, readiness, and investment plans.
In a strategy workshop, the highest-potential sectors were selected for deeper analysis. The first detailed study focused on the Tier 1–3 segment, covering automotive suppliers, home appliances, air conditioning, furniture, forging, and panel radiators. As part of this analysis, 1,215 companies were contacted for interviews to understand their machinery park, technical service needs, investment plans, and awareness of the client’s brand. A total of 889 companies provided insights, and 184 of them were planning investments within the next three years. These were forwarded to the client’s sales team as qualified leads. Orders were received even before the project concluded.
Result: The study enabled the client to prioritize high-potential industries and adopt a more targeted market approach. Following the strong results in Tier 1–3, follow-up projects were conducted in defense, large pipes, and packaging, further supporting the client’s growth in Turkey.
Client situation: A global outsourcing service provider, headquartered in Germany, was willing to increase its understanding of the Turkish market in nine business segments as well as to identify, assess and implement growth opportunities in the Turkish market through M&A, BPO or Greenfield investment.
Project scope: The project was managed by an international team at FMC Group in Istanbul in close cooperation with the client’s employees both in Turkey and in Germany. FMC Group conducted comprehensive market analysis and competitor analysis in 11 niche segments that are grouped under 4 main sectors which are E-commerce, Financial Services, Supply Chain Management, and Marketing & Data Services. After evaluation of each report together with the client, selected growth opportunities were analyzed further in detail with solid steps to follow for a board presentation.
Result: The research provided valuable insights for each sector, highlighting opportunities, risks, and entry routes, along with clear recommendations the client could put into practice. These insights guided strategic decisions and led to concrete actions, including acquisitions.
Client situation: A leading insurance company intended to enter the Turkish elementary insurance market, considering a greenfield investment, a partnership with a local business, or an acquisition. Before making a decision, the client wanted to gain a deep understanding of the Turkish insurance market, including the competitive landscape, distribution channels, product offerings, regional dynamics, market drivers, claims procedures, and customer segments.
Project scope: FMC Group conducted a comprehensive market research program to provide the insights needed for an informed market entry decision. The research was structured into three sub-projects: Market Information & Competitive Landscape, Mystery Shopping, and Claim Management. A dedicated team of 10 consultants completed the study in just two weeks, conducting 115 interviews alongside extensive desk research.
Result: The research enabled the client to clearly understand the opportunities and challenges of the Turkish insurance market. Based on these insights, the company chose to enter the market through an acquisition. Today, the client continues to operate successfully in Turkey.
Client situation: A European manufacturer of car wash systems was seeking a production site in the greater Istanbul area.
Project Scope: FMC Group analyzed Turkey based on the client’s priorities, including transportation access, supplier proximity, and infrastructure availability. We gathered detailed regional data through desk research, engaged with real estate agencies and organized zones, and provided an overall analysis highlighting key cost factors. Site visits were arranged and accompanied to give the client a clear perspective on each location.
Result: The client could compare regions in terms of costs, infrastructure, and other relevant factors. Ultimately, an alternative site recommended by FMC Group proved to be the most suitable option.
Client situation: A global market research company that publishes syndicated studies, as well as tailored custom reports, needed comprehensive data regarding Turkey for its Global Lubricants Market Analysis.
Project Scope: A comprehensive study of desk research, phone interviews, and in-depth face-to-face interviews conducted in parallel with other countries as part of a global team. The final report outlines a comprehensive and in-depth analysis of commercial & consumer automotive finished lubricants as well as industrial products with end-use industries, trade classes, major suppliers, and market trends.
Result: New estimations and forecasts for the lubricant market in Turkey have been produced in a classification which is much more detailed than ever before.
Majority of our clients operate in specialized niches within the following sectors, where they are recognized as market leaders.
Typically, our clients are diverse organizations – from SMEs exploring new opportunities to multinational corporations planning strategic expansions. Market research in Turkey serves each stakeholder with tailored insights that provide the clarity and confidence needed to navigate the local business landscape, regardless of project scale.
Many of our SME and multinational clients are recognized as global leaders within specialized niches of their industries. They rely on precise, local market intelligence to strengthen their position, seize opportunities, and stay ahead of competitors.
Small and Medium-Sized Enterprises (SMEs)
Benefit from targeted research to identify business opportunities, manage risks, and develop effective go-to-market strategies. Research can be tailored to various budgets and fast-tracks success by providing focused insights that accelerate decision-making.
Multinational Corporations
Use local market insights to guide entry, expansion, and competitive positioning in a complex environment. This helps align global strategies with regional realities and supports well-grounded investment decisions.
Industry & Trade Support Organizations
Trade associations, industry bodies, and export promotion agencies use market insights to support sector priorities, track trends, and provide relevant information and services to their members.
Government Offices
Utilize market analysis to understand sector dynamics, identify competitive advantages, and inform policymaking and investment promotion efforts.
Syndicated Report Publishers
Require reliable, in-depth local data to improve the accuracy and relevance of their global industry reports.
Investors
Depending on trustworthy market information to evaluate business potential, assess risks, and identify suitable acquisition targets, including private equity firms, venture capital funds, and family offices.
Official name: Republic of Turkey
Capital: Ankara
Financial center: Istanbul
Government type: Presidential republic
Head of state: President Recep Tayyip ERDOGAN (since 28 August 2014)
Ruling party: Justice and Development Party (AKP)
Land mass: 769,632 sqkm
Sea and water: 13,930 sqkm (3,792 mi²)
Currency: Turkish lira (TRY=100 kurus)
Major urban areas: Istanbul (15.5 million), Ankara (5.6 million) and Izmir (4.4 million) (2019, out of 81 cities)
Language: Turkish (official), Kurdish, other minority languages
Time zone: UTC + 3
Telephone code: +90
Climate: Temperate; hot, dry summers with mild, wet winters; harsher in interior
National holidays: Republic day (Oct. 29, 1923)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Neighboring countries: Armenia, Azerbaijan, Bulgaria, Georgia, Greece, Iran, Iraq, Syria.
Coastline: 7,200 km
Control of the Bosphorus and access to the Black Sea
Eurasian country 97% on the Asia Minor Peninsula (Anatolia) and 3% on the European Balkan Peninsula (Eastern Trace)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Population: 85,518,661 (2024)
Life expectancy: 75 years (men), 80 years (women) (2023)
Population density: 113.7/sqkm (2024)
Population growth rate: 0.2% (2024)
Population distribution:The most densely populated area is found around the Bosporus in the northwest, where 20% of the population lives in Istanbul; with the exception of Ankara, urban centers remain small and scattered throughout the interior of Anatolia; an overall pattern of peripheral development exists, particularly along the Aegean Sea coast in the west, and the Tigris and Euphrates River systems in the southeast
Labor force: 36,084 million (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
GDP in current prices: USD 1.32 billion (2024)
GDP growth: 3.2% (2024)
GDP per capita: USD 15.46 thousands (2024)
Unemployment: 8.4% (2024)
Inflation: 58.5% (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total exports: USD 261,801,501 thousands (2024)
Total imports: USD 344,017,272 thousands (2024)
Trade balance: USD -16,413,887 thousands (2024)
Main exports: Vehicles other than railway or tramway rolling stock, nuclear reactors, boilers, machinery and mechanical appliances, electrical machinery, mineral fuels, mineral oils, natural or cultured pearls.
Main imports:Nuclear reactors, boilers, machinery and mechanical appliances, vehicles other than railway or tramway rolling stock, mineral fuels, mineral oils, electrical machinery and equipment.
Customs Union with the EU since 1996
Free Trade Agreements (FTA) with countries including Albania, Bosnia Herzegovina, Chile, EFTA member countries (Switzerland, Norway, Iceland and Liechtenstein), Egypt, Faroe Islands, Georgia, Israel, South Korea, Macedonia, Malaysia, Mauritus, Moldavia, Montenegro, Morocco, Palestine, Serbia, Singapore, Tunisia
Member of G-20, OECD, NATO, WTO, non-permanent member of UN Security Council
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
According to the 2025 World Investment Report 2025 published by UNCTAD:
FDI: USD 10,591 million (2024)
FDI stock: USD 180,025 million (2024)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Total telephone subscriptions (fixed lines): 9,926 million (2023)
Total mobile line subscriptions: 92.2 million (2023)
Internet country code: .tr
Broadband – fixed subscriptions: 19.6 million (2023)
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Number of airports: 116 (2025)
Total railways: 11,497 km (2018)
Major seaports: Haydarpasa, Istanbul, Izmir, Mersin, Nemrut Limani Bay, Samsun
Disclaimer: Although we carefully researched and compiled the above information, we do not give any guarantee with respect to the actuality, correctness, and completeness)
Turkey is a major regional hub with a large, young population, strong industrial sectors, and a strategic location between Europe, Asia, and the Middle East. The market holds substantial potential for growth, expansion, and new partnerships. However, shifting economic conditions, regulatory complexity, and regional differences require reliable, local data. Market research provides the insights needed to identify real demand, assess the competitive environment, and select dependable partners. With the right information, international companies can reduce risk, make confident decisions, and capture opportunities in Turkey’s evolving market.
While Turkey presents significant opportunities, investors should be aware of certain factors that may influence investment decisions and operations. Understanding these considerations and developing appropriate strategies can help ensure successful market entry and long-term business sustainability.
Key Considerations:
Recent official data show resilient FDI inflows – USD 11.3 billion in 2024 – underlining strong investor interest. Turkey actively targets quality, high-value foreign direct investment that supports the green transition, digitalization, and advanced manufacturing. The government published a national FDI Strategy for 2024–2028 and continues to roll out sector incentives and regionally targeted support. Priority industries include (2024–2025):
Advanced Manufacturing & Automotive (Including EVs and Suppliers)
Strong local supply chains, export orientation, and active EV initiatives make Turkey a regional production hub for vehicles and components. In 2024, fully electric vehicles accounted for 10.1% of total passenger car sales, with sales of 99,489 units—more than double the previous year. Hybrid vehicles made up 18.8% of the passenger car market, bringing the combined market share for electric and hybrid vehicles to around 29–30%. The sector is supported by major investments, including BYD’s signed USD 1 bn agreement for a new EV and hybrid vehicle production facility, planned to have an annual capacity of 150,000 vehicles and commence production by the end of 2026, alongside continued government incentives to promote local manufacturing and innovation.
Renewable energy and green technologies
Large YEKA tenders, wind (onshore & offshore) and solar projects, plus incentives for local content and green investments. In 2024, Turkey awarded six contracts for 800 MW of solar projects with high local content requirements, and additional capacity is planned under ongoing YEKA programs.
Digital, ICT & semiconductor technologies
The High Technology Investment Program (HIT-30) commits USD 30 billion in incentives through 2030 to high-tech sectors, including semiconductors, EV technologies, and energy innovations. Government initiatives also support 5G infrastructure, artificial intelligence, cybersecurity, and domestic chip production through university–industry partnerships.
Defense & aerospace
State support, growing local R&D, and export programs present opportunities for strategic partnerships and offsets. Defense industry exports reached a record USD 7.1 billion in 2024, a 29% increase from 2023, with sales to 180 countries.
Food & agribusiness / chemicals
Exportable, vertically integrated clusters with room for foreign technology and capital investment. Turkey’s domestic market and established export channels to the EU, MENA, and Central Asian regions offer scale opportunities.
FMC Group provides a complete market entry and development service for Turkey, including:
We combine local expertise with an international business mindset, giving you a fast, low-risk, and cost-effective route into Turkey.
Transform your business with insights that matter. Contact us and take the first step:
Book a Free Consultation – Discuss your research goals with our experts.
Request a Custom Proposal – Solutions tailored to your needs
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Istanbul, European Side
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